Tuesday 3 May 2016

Q4. who would be the audience for your media product?

Q.4 Who would be the audience for your media product?

My magazine is called "Pop Era"and my target audience I aimed this at teenagers ranging from 16 to young adults. The reason for this is the models on the front are young meaning it will attract a larger audience. My audience will be in school but could be in higher education as well. For young adults they will be in full time jobs and possibly have little time to read magazines. The price for my magazine is £2.00 which is reasonable with most magazines in the music industry. This makes it affordable and not too expensive for my audience. If it was it would not attract my audience as it would cost too much.



Technologies help bring in audiences as social media and websites can advertise my product.. My target audience have mobile phones like Iphones, Sony or Nokia that has apps, a camera, messaging and social media which young people will use the most. In my magazine I included a web link and multiple social media sites. For example Facebook, Twitter and as it is a music magazine Itunes would be most used app to download music which I used to promote my main headline. The benefit of this is that people can download on different platforms not just on mobile phones like a laptop. To see these advertisements my target audience can find it on the front cover and the double page spread. 




JICNAR SCALE 
Group A (Professionals)
Upper middle class, e.g. Barristers, Doctors, Executives

Group B (Managerial)
Middle class, e.g. Bank Managers, Teachers

Group C1 (Non-Manual)
Lower middle class, white collar workers, e.g. Office Workers

Group C2 (Manual)
Skilled working class, Blue collar workers, e.g. Car Mechanic, Machine operators, Construction workers

Group D (Partly Skilled)
Semi or unskilled manual workers, e.g. Assembly line worker

Group E (Unskilled)
Casual workers, dependent on state benefits, students

As my audience is in their teens their would be in class E as they are students in the JICNAR scale. This means that they will be living at home and mostly funded by their parents/Guardians. They will be in group A,B or C1. As my secondary audience, it ranges from young adults at 20 to 30 to adults 30 and over. These people could be older siblings to friends.  Instead of using real artists and then having models re-create them, so I thought I could make up a group and a individual artist to try and attract my target audience. The group name was "Sweet Life" and the individual was me. However in the magazine I mentioned real artists and groups to attract other audiences that are behind them. 

Monday 2 May 2016

Q3. what kind of media institution might distribute your media product and why?

Bauer media group



European based media company headquartered in Hamburg, Germany that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. The portfolio includes print shops, postal distribution and marketing services.

Music publications
Q Magazine
Q started out as a music magazine published monthly in the United Kingdom. However it was originally called Cue but it had to changed as it got confusing with snooker magazines. It has expanded to Radio and Tv as music entertainment that specialises in indie, rock and alternative. Q also holds annual music awards in the UK known as the Q awards. 

Kerrang Magazine
Kerrang is a brand that specialises in rock music. It originally began as a magazine and in 2004 Kerrang radio was launched.  A Kerrang TV channel also exists.  It is UK based magazine that is devoted to rock music. It was first published on 6th June 1981as a one off supplyment in the sounds newspaper.
Mojo Magazine
Mojo is a popular music magazine published initially by Emap, and since January 2008 by Bauer, monthly in the magazine. Following the success of the magazine Q, publishers Emap were looking for a title that would cater for the burgeoning interest in classic rock music. Mojo was first published on 15th October 1993 in keeping with its classic rock aesthetic, the first issue had Bob Dylan and John Lennon.

This could be where I distribute my product as It has well known magazines like Q which are related to pop. Their portfolio includes marketing services meaning I can market my product effectively using different strategies.  They have a good reputation and is one of the most recognised company and brand. As my magazine is called "Pop Era" I think the company might want to take my product and distribute it alongside Q magazine. People would read it to see if they want buy it after looking at all the content. However doing this, people might want to go back to Q magazine as it's more popular even though my name is quite rememberable and interesting just like Q. Though overtime I think my magazine will get popular and be interested by a wide range of audiences covering all areas of pop.